Digital Generals is a forum for Digital and Traditional Marketers who want to discuss about the role of Strategy in Marketing. Get involved voting, sharing and commenting. If you want to contribute to uploade content or post an article.

Latest Posts

This will be my inaugural post here on Digital Generals. I'm looking forward to sharing my thoughts on Digital Strategy, and in the process...

It took me a while to get this: No-one cares about how much you think you know. No-one cares about all the seminars you attend. About all...

Forget it. There is none. No matter how many books and blogs you read, or how many strategy conferences you attend: The steps to "manufacture"...

Popular Videos

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The Blue Ocean Strategy is a book that suggest a revolutionary concept: "Stop trying to beat competition: Create your new uncontested market space" By doing so...
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This video is one of the best examples of Marketing Strategy and Planning available. It shows how Jobs and Apple design a strategy focusing on...
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This is a brilliant piece of Global Marketing Strategy where we can see some strong elements of a world wide successful strategy. It's bold, it's...

Latest Book Reviews

The at of war is one of the most influential books in Military, Business and Marketing Strategy of all times. It's simple, and powerful. It's bold,...

If you've seen Simon Sinek's TED talk you probably remember this line: People don't buy what you do, they buy Why you do it. Simon Sinek...

Digital Marketing Posts

This will be my inaugural post here on Digital Generals. I'm looking forward to sharing my thoughts on Digital Strategy, and in the process...

Content by Rank

Cadet is the first rank in the Military Academy. Find in this section posts aimed for professionals and students who want to learn the very basics of Strategy. See all Cadet posts here.

Captains are the highest rank a soldier can achieve while remaining in the field. Find in this category post for Mid level managers and team leaders that want to reach the strategic level. See all Captain posts here.

Generals are responsible for major planning and strategy. FInd here the most advanced content, aimed for senior leaders and C level executives in charge of defining strategies. See all General posts here.

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In Digital Generals we believe that Marketing is broken.

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