Digital Generals is a forum for Digital and Traditional Marketers who want to discuss about the role of Strategy in Marketing. Get involved voting, sharing and commenting. If you want to contribute to uploade content or post an article.

Strategy Academy

Strategy Academy

It took me a while to get this: No-one cares about how much you think you know. No-one cares about all the seminars you attend. About all...

What makes a strategy successful? There are countless factors that will shape a strategy (anticipation, intelligence, information, leverage...) but three of them are critical for success: 1...

Welcome cadet. The Strategy Academy is where Digital and Traditional Marketers like you become Skilled Strategist by sharing articles, content and learning the basics. The content on...

This will be my inaugural post here on Digital Generals. I'm looking forward to sharing my thoughts on Digital Strategy, and in the process...

Do Startups fail? Unfortunately this seems to be the case. Numerous research (like this from Bloomberg) states that 9/10 startups don´t make it to the 18th month. There...

The Blue Ocean Strategy is a book that suggest a revolutionary concept: "Stop trying to beat competition: Create your new uncontested market space" By doing so...

Strategy in general is defined as "a plan of action designed to achieve a long-term or overall aim". Military Strategy Military Strategy is defined by Carl Von...

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