Strategy Academy

Strategy Academy

The Blue Ocean Strategy is a book that suggest a revolutionary concept: "Stop trying to beat competition: Create your new uncontested market space" By doing so...

Forget it. There is none. No matter how many books and blogs you read, or how many strategy conferences you attend: The steps to "manufacture"...

The at of war is one of the most influential books in Military, Business and Marketing Strategy of all times. It's simple, and powerful. It's bold,...

Do Startups fail? Unfortunately this seems to be the case. Numerous research (like this from Bloomberg) states that 9/10 startups don´t make it to the 18th month. There...

Strategy in general is defined as "a plan of action designed to achieve a long-term or overall aim". Military Strategy Military Strategy is defined by Carl Von...

What makes a strategy successful? There are countless factors that will shape a strategy (anticipation, intelligence, information, leverage...) but three of them are critical for success: 1...

This will be my inaugural post here on Digital Generals. I'm looking forward to sharing my thoughts on Digital Strategy, and in the process...

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