Digital Generals is a forum for Digital and Traditional Marketers who want to discuss about the role of Strategy in Marketing. Get involved voting, sharing and commenting. If you want to contribute to uploade content or post an article.

Strategy Academy

Strategy Academy

This will be my inaugural post here on Digital Generals. I'm looking forward to sharing my thoughts on Digital Strategy, and in the process...

"Generals always fight the last war" is a common saying in military strategy. It reflects the fact that Generals use the tactics that worked...

One could think that this ad is an exaggeration, but trust me on this: it's not. I've seen this situation dozens of times (probably you too)...

Forget it. There is none. No matter how many books and blogs you read, or how many strategy conferences you attend: The steps to "manufacture"...

It took me a while to get this: No-one cares about how much you think you know. No-one cares about all the seminars you attend. About all...

I'm a big supporter of Growth Hacking. I'm myself a Growth Hacker, and I've been doing it way before it was brilliantly branded this...

Do Startups fail? Unfortunately this seems to be the case. Numerous research (like this from Bloomberg) states that 9/10 startups don´t make it to the 18th month. There...

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