Digital Generals Strategy Dictionary

Digital Generals Strategy Dictionary

B

  • Blue Ocean Strategy:

C

  • Campaign:

E

  • Engagement:

G

  • Goal:

O

  • Objective:

R

  • Red Ocean Strategy:

S

  • Strategy:

T

  • Tactic:

W

  • “Woo Woo Effect“: Running your digital marketing leading with tactics, not with strategy. Normally this tactics are just repetitions of “last wars” or imitations of a competitor that don’t necessary align with our strategic goals. See this post.