The Blue Ocean Strategy is a book that suggest a revolutionary concept:
“Stop trying to beat competition: Create your new uncontested market space”
By doing so we immediately make competition irrelevant, increase the value of our product and create higher profit margins, and avoid the mistake that many startups do, which is competing in red oceans where they are clearly underdogs.
This concept has proved successful for many startups, and is one of the pillars that sustain Google Success.
Have you been involved in any Blue Ocean Project?