This is a brilliant piece of Global Marketing Strategy where we can see some strong elements of a world wide successful strategy. It’s bold, it’s ambitious, but it’s primary coherent.
Many times we need Strategy not only to achieve a vision, but to overcome specific problems. Coca Cola’s problem was how to control what is been published about them in countless social networks. The solution, their strategy, will be over networks and “Woo Woo’s” as it’s the strategy that leads the way, not the tactics.
It radiates coherence and strategy across devices, countries and platforms.
A great example about what can be accomplished if we are brave to adapt to the new changing present, even when we are a legendary brand.